Makeovers are all the rage

18 September 2011

makeoverWell, with the speed of change in digital marketing it was inevitable that our online presence, aka website, would get a makeover. We’ve lived with it for years and I suppose it turned into a comfortable old armchair. Sadly, we had to say au revoir - but in the same breathe, bonjour! to our new, fresh interface.

I hope you like the new format. It’s always a challenge to get the right balance of design, graphics, copy and information to ensure the important things are communicated to the visitor - particularly if you are too close to it. Otherwise . . . off they jolly well go to look at something more relevant to their needs. In some respects, it’s a bit like a physical makeover - the Hollywood obsession - in that changing the look doesn’t necessarily change what’s fundamentally inside but it does tidy the appearance to the outside world - sometimes for the better and then there are the disasters. And nobody wants a nose like Jacko’s!

Last modified on Wednesday, 12 October 2011 23:43
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