Surely not! What this example does demonstrate, however, is the potential for social and business conflict – an area that may need consideration when planning social media strategies.
From the client’s perspective, due to the uncharacteristically shy attributes of many online social media members, businesses looking to fulfil vacancies are losing out on good potential candidates and a huge opportunity for brand exposure to the masses. It’s an interesting dilemma but not, I’m sure, an insurmountable challenge for all concerned.
