CreatorMail Adds to DMA Awards for 5th Year Running

December 2011

CreatorMail collected an impressive Gold, four Silver and a Bronze at this year’s digital marketing industry DMA Awards held at Old Billingsgate, London, on December 7th.

The Gold was awarded for Best Data Strategy in the Travel and Holidays category for its work with TUI Travel UK and a further four Silver awards and Bronze across email marketing and eCRM categories for TUI and HMV.

This boosts the company’s tally of DMA trophies won over the past five years and adds to its growing collection of 40 industry accolades which includes the Grand Prix at this year’s Data Strategy Awards held in November.

Mark Brennan, managing director, CreatorMail, said: “It has become increasingly important for retailers to develop a comprehensive view of online customer activity and past relationships in order to build meaningful and powerful engagement strategies. The awards have shown that our team are front runners in this capability, building conversion programmes that deliver spectacular ROI metrics as well as huge advances in 1-2-1 customer engagement. We are delighted to be recognised by our industry colleagues for the fifth year running, for our innovative work which pushes the boundaries of what is possible in digital marketing.”

CreatorMail’s winning submissions included Thomson’s Holiday Seeker - an engagement warehouse behavioural conversion programme, developed for TUI Travel UK, to identify pre-purchase opportunities across its Thomson and First Choice brands, and its single customer view, engagement warehouse project for leading entertainment brand, HMV.

“Customers are turning to the web to evaluate options prior to purchasing – whether this is a holiday or a CD. This makes the task of keeping the customer engaged crucial. By using the data from the customer touch points we are able to customise the interactions, thereby making the email follow up suggestions and offers individual and relevant. CreatorMail is passionate about delivering solutions that improve customer engagement,” added Brennan.