Stratetegic Consulting

• Perception Reports – What your employees, customers and suppliers think about your company, Internal and external research, media opinions, media coverage, employees, customers, partners, distributors/retailers, website, etc
• Positioning Landscape Reports – plotting client companies against competitors, undertaking SWOT analysis
• Messaging Definition: research obtained in the activities above is used to prepare a messaging workshop held with the client, assessing all aspects of the company’s business and its affects on messaging. The output from this is a set of mutually agreed company and product/service messages in the form of a messaging report
• Messaging Collateral: this can include providing a structured prompt card to help spokespeople. Also - sales presentation framework; employee collateral and website copy